Identity · · 1 min read
The story behind our mark
Where the A meets the V, a single line rises and falls like the sea. How The Wave’s wordmark came to be, and the four colourways it lives in.
Notes on the building, the identity and the neighbourhood as we move towards opening.
Identity · · 1 min read
Where the A meets the V, a single line rises and falls like the sea. How The Wave’s wordmark came to be, and the four colourways it lives in.
Architecture · · 1 min read
A ribbon balcony on every floor, a stone portal on the street and a plaza of open-air terraces. The thinking behind the building.
Lifestyle · · 1 min read
From first coffee to last light: an unhurried itinerary for a Saturday in New Cairo.
Neighbourhood · · 1 min read
Hospitals, banks, schools and a monorail station: why the First Sector is one of the busiest blocks in New Cairo, every day of the week.
Style · · 1 min read
Camel, cream and a touch of green: the colours of the season, and of The Wave.
Evenings · · 1 min read
How the building was lit so that the curves turn into lines of light, and the evening begins.