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The Journal.

Notes on the building, the identity and the neighbourhood as we move towards opening.

Identity · · 1 min read

The story behind our mark

Where the A meets the V, a single line rises and falls like the sea. How The Wave’s wordmark came to be, and the four colourways it lives in.

Architecture · · 1 min read

Designed to flow

A ribbon balcony on every floor, a stone portal on the street and a plaza of open-air terraces. The thinking behind the building.

Lifestyle · · 1 min read

A day at The Wave

From first coffee to last light: an unhurried itinerary for a Saturday in New Cairo.

Neighbourhood · · 1 min read

North 90, a short guide

Hospitals, banks, schools and a monorail station: why the First Sector is one of the busiest blocks in New Cairo, every day of the week.

Style · · 1 min read

The Autumn Edit, Vol. 01

Camel, cream and a touch of green: the colours of the season, and of The Wave.

Evenings · · 1 min read

After dark, The Wave glows

How the building was lit so that the curves turn into lines of light, and the evening begins.

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